# Consent comes first

> Real products from your catalog, checkout in your store, consent first, no training on your data and clear retention. How ValerIA handles data.

**This page answers:** Is ValerIA safe for my store and my shoppers?

Shoppers choose what to switch on. The store owns its data and keeps its checkout.

## What ValerIA guarantees

### GDPR and EU AI Act compliant

The store is the data controller and Valeria S.r.l. processes data on its behalf. The chat always says it is an AI.

### Real products

Cards and cart come from your live catalog, with its prices.

### Payment stays with you

Shoppers pay in your checkout. Orders reach us without addresses, emails, phone numbers or payment data.

### Checks on what comes in

Personal and health data are caught before the answer. Images go through a safety check.

### Shoppers decide

Memory, order help and purchase measurement start switched off, until the shopper turns them on.

### Your data stays yours

Store data does not train AI models. Conversations are kept 90 days after they close. Dictation audio is never stored.

### Clear access

Roles per store and a change log. Our support team gets in only with time-limited, revocable access.

### Documents

[Privacy notice](https://valeria.food/apps/valeria/privacy/) · [Data processing agreement](https://valeria.food/apps/valeria/dpa/) · [Terms of service](https://valeria.food/apps/valeria/terms/)

## Features on this page, with their status

- **Live for every store.** Every product and price comes from your live catalog.
- **Live for every store.** Checkout stays in your store. ValerIA never sees payment data.
- **Live for every store.** Personal and health data are intercepted before ValerIA answers.
- **Live for every store.** Set tone, fallback language and commercial suggestions in your own words. Deceptive instructions are rejected.
- **Live for every store.** Personal features start switched off. The shopper decides.
- **Live under a condition.** With the shopper's consent, ValerIA remembers preferences across conversations. Shoppers see and delete every memory. Condition: a signed-in shopper who consents, off by default.
- **Live under a condition.** Signed-in shoppers can check recent orders, shipping and tracking in the chat. Condition: signed-in shopper and consent.
- **Live for every store.** Your store's data is not used to train AI models.
- **Live for every store.** Conversations are kept 90 days after they close. Dictation audio is never stored.
- **Live for every store.** Invite your team with per-store roles. Changes are recorded in an audit log.
- **Live for every store.** Our support team enters only with time-limited access that your admins can see and revoke.
- **Live for every store.** Handle shopper data requests and exports from the Retailer Portal.
- **Live for every store.** An order counts as assisted only when the shopper used ValerIA before buying and agreed to the measurement.
- **Live for every store.** The chat tells shoppers they are talking to an AI.

Riccardo Castagno, Co-founder and CEO.

[Book a meeting with Riccardo Castagno](https://bookings.cloud.microsoft/bookwithme/user/ea2a57826b7e4d8fb2e0995f5ca84ad1@valeria.food/meetingtype/sFcPvPLtckGHiXKCetVO0Q2?anonymous&ismsaljsauthenabled&ep=mcard)

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Page: https://valeria.food/trust/ · In Italian: https://valeria.food/it/trust.md · Site index: https://valeria.food/llms.txt · Updated: 2026-11-08