# The store decides, ValerIA delivers > Set instructions and campaigns, build a knowledge base from PDFs and Shopify pages, read conversations, take over website chats and measure what ValerIA does. **This page answers:** What can a retailer control and measure? In the Retailer Portal you set priorities, read conversations and step in when needed. [See pricing](https://valeria.food/pricing/) ## The video A real Retailer Portal session with the data of a test electronics store: profile and instructions, guides and a test question, conversations, takeover and a campaign. Length: 0 min 57 s. ## Decide what ValerIA says In the store profile you pick your sector and write custom instructions in your own words: tone, fallback language, which questions to ask, what to suggest. ### A profile for your sector Grocery, electronics, books, pharmacy, home or general: the profile shapes search, advice and answers. ### Checked instructions Check the text before you save it. Deceptive instructions, or ones unrelated to shopping, are rejected. ### Prices on request If you sell on request, say so in your instructions: product cards hide the prices. ## Campaigns that respect relevance Boost or reduce a brand, a category or a product, on a schedule too. It enters the answer only when it fits the request. ### Campaigns and rules A campaign has a start and an end date. A rule stays on until you change it. ### Where and how hard Brands, categories, products or the whole catalog, at low, medium or high strength. ### Summary and history Check the summary before you publish. Every change stays in the history, with before and after. ## Your store's knowledge base Guides, policies and store pages become sources for ValerIA's answers. Products and prices always come from your live catalog. ### PDFs, Shopify pages and blog Upload guides and FAQs as PDFs. Pick pages, policies and posts from your store: they stay in step with Shopify. ### Test it like a shopper Type a question the way a customer would and see which documents and passages ValerIA would find. ### Public web pages Add single addresses, with no link crawling. Only pages about your store's products or services go in. ### Versions and collections Replace a document, republish an earlier version, sort sources into collections. ## Read, then step in Every shopper conversation, by channel and status, with their feedback. If you switch it on, your team takes over a website chat and answers. ### Filters by channel and status Website, Telegram and WhatsApp in one list, with filters by date and feedback. ### A shopper asks for a person The chat waits for your team and ValerIA pauses. Your team gets a notice in the Portal, or by email, and takes it over. ### Back to ValerIA When you are done, hand the chat back to ValerIA or end it. ### Support contacts and hours Add your support WhatsApp or Telegram, with your hours. ValerIA points shoppers who ask for a person to them. ## Measure what ValerIA does ### Most shown products and brands Which products and brands ValerIA puts forward most, in the period you choose. ### Orders assisted by ValerIA With attribution on: assisted orders, GMV and conversion. Only orders from shoppers who used ValerIA and agreed to the measurement count. ### Conversations and feedback Conversations, messages and shopper feedback, over time. ### Not measured is not zero When a figure cannot be measured, the Portal says so instead of showing zero. ## Your team, roles and data Invite your team with per-store roles. Every change stays in an audit log, and shopper data requests are handled here. ### Per-store roles Administrators for the whole organization, then store manager, merchandiser or viewer on the stores you choose. ### Activity log Campaigns, knowledge base, access and privacy: every change is recorded, with its date. ### Privacy requests and exports Record data subject requests with their deadlines and deliver data exports. ### Usage and alerts See the messages used in the period and get an alert at 80% and 100%. ## Features on this page, with their status - **Live for every store.** Ready profiles for grocery, electronics, books, pharmacy and home stores. - **Live for every store.** Set tone, fallback language and commercial suggestions in your own words. Deceptive instructions are rejected. - **Live, switched on by the retailer.** Hide prices in product cards when you sell on request. - **Live for every store.** Create and schedule campaigns, or rules that stay on, that boost or reduce products, brands or categories. Every change stays in the history. - **Live for every store.** Your campaigns apply only when a product fits the request. - **Live for every store.** Add PDF guides and policies, pick Shopify pages, policies and blog posts, and add public web pages. ValerIA advises with them, while products and prices still come from your catalog. - **Live for every store.** Every product and price comes from your live catalog. - **Live for every store.** Read what shoppers ask, by channel and state, with their feedback. - **Live, switched on by the retailer.** Your team can take over a website chat from the Retailer Portal and hand it back to ValerIA. It gets a notice, in the Portal or by email, when a shopper asks for a person. - **Live, switched on by the retailer.** When a shopper needs a person, ValerIA points them to your support contacts, with your hours. - **Live for every store.** Shoppers can also chat with your store on Telegram, through your own store bot. - **Live for every store.** Shoppers can also chat with your store on WhatsApp. - **Live for every store.** See which products and brands ValerIA shows, with conversations, messages and shopper feedback over time. - **Live under a condition.** See ValerIA-assisted orders, GMV and conversion once order attribution is active. Condition: order attribution active and shopper consent. - **Live for every store.** An order counts as assisted only when the shopper used ValerIA before buying and agreed to the measurement. - **Live for every store.** Invite your team with per-store roles. Changes are recorded in an audit log. - **Live for every store.** Handle shopper data requests and exports from the Retailer Portal. - **Live for every store.** Get notified at 80% and 100% of your monthly messages. Riccardo Castagno, Co-founder and CEO. [Book a meeting with Riccardo Castagno](https://bookings.cloud.microsoft/bookwithme/user/ea2a57826b7e4d8fb2e0995f5ca84ad1@valeria.food/meetingtype/sFcPvPLtckGHiXKCetVO0Q2?anonymous&ismsaljsauthenabled&ep=mcard) --- Page: https://valeria.food/retailer-portal/ · In Italian: https://valeria.food/it/retailer-portal.md · Site index: https://valeria.food/llms.txt · Updated: 2026-11-10